Who We Are
We at Hall & Co Eyewear are registered with the Information Commissioners Office as a Data Controller registration number Z7523494.
We are specialist in eye examinations, dispensing glasses and contact lens wear and operate from 6-7 Kings Square, Kings Road, Belfast, BT5 7EA.
Your privacy matters to us and we are committed to the highest data privacy standards and patient confidentiality.
To disclose this to you, our Privacy Notice includes the following:
What data we collect from you.
How and why we process it.
Who we share it with and why.
We adopt the six core principles of data protection which are:
1. Lawfulness, fairness and transparency – we process personal data lawfully, fairly and in a transparent manner in relation to you, the data subject.
2. Purpose limitation – we only collect personal data for a specific, explicit and legitimate purpose. We clearly state what this purpose is in this Privacy Notice, and we only collect data for as long as necessary to complete that purpose.
3. Data minimisation – we ensure that personal data we process is adequate, relevant and limited to what is necessary in relation to the processing purpose.
4. Accuracy – we take every reasonable step to update or remove data that is inaccurate or incomplete. You have the right to request that we erase or rectify erroneous data that relates to you, and we will complete this task as soon as possible but guarantee to do so within a month.
5. Storage limitation – we delete personal data when we no longer need it. Whilst the timescales in most cases aren’t set, we outline our retention strategy within this Privacy Notice.
6. Integrity and confidentiality – we keep personal data safe and protected against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.
Collection of your Personal Data
We collect your personal information via disclosure directly from you or your parent or guardian. This might be via our website, via our booking system, telephone or face to face engagement.
Categories and Type of Personal Data Collected and Processed
We collect the below details from you:
Date of Birth
Current and past relevant health and medication information.
Examination results including retinal images.
Relevant lifestyle information such as pastimes or work impacting on eye care.
Payment card details via EPOS.
Banking details for direct debit mandates.
We treat all personal data as sensitive but acknowledge that we also process special category data.
Article 8 of the GDPR and Article 9 of the UK Data Protection Act 2018 specify how we are permitted to process data relating to children under 16 (For the UK this is under 13). Given our industry we comply with this requirement by permitting parents or guardians to make appointments for children and to provide us with their own contact details to use on behalf of the children. On the appointment confirmation we offer a statement of understanding which confirms that the recipient is indeed a parent or guardian of the child.
Reason for Data collection and processing activities
Contact information is captured to enable us to contact you through various communication channels on matters directly related to your treatment. This could include appointment reminders, results, check up reminders and any other information which is felt to be crucial to your eye care including offers from us about our services.
Clinical data is collected as an essential means of providing you with the service which you require and without collecting this information our service could not be delivered.
Payment information is collected to facilitate the payment of our services.
Sharing of Personal Data
During the delivery of our service to you, we will share your data with other companies who are critical for the provision of our service to you and will be viewed as Data Processors. They are under contract with us and have provided sufficient guarantees that they will process your data only as per the terms of that contract and throughout processing activities will ensure your data is protected using appropriate technical and organisation measures.
A full list of processors is available from our Data Protection Officer but includes Optix Software Limited (Our business software provider), lens manufacturers, frame manufacturers, contact lens manufacturers and payment processors. We may also need to share your data with other health care providers, such as the NHS, where this is needed to ensure you receive appropriate treatment and care.
Securing and Processing of your Personal Data
Your data is stored mainly within our software system provided by Optix Business Software Limited. They hold ISO 27001 and as part of our own due diligence our Data Protection Officer has reviewed security processes in place including the results of penetration testing undertaken.
Your data is also stored within local devices secured using passwords and user authentication. All branches offer a high level of physical security and operational rigour to ensure data and the devices on which that data resides, are protected. In the unlikely event that we lose your data, or a device on which your data resides, or it is accessed by someone unauthorised, we have a duty to inform you immediately. If the loss or unauthorised access of your data has potential to cause you harm, we will also report this to the Information Commissioners Office; who are responsible for regulating data protection legislation in the UK. https://ico.org.uk/
Our legal basis for processing your personal data
We are required to identify one of six possible legal grounds for processing. These are:
3. Legitimate Interests
4. Vital Interests
5. Public Task
6. Legal Obligation
As all of our processing activities are crucial to the provision of the service which we enter into a contract with you to provide, we process your data based on that contractual relationship.
We could also process your data under our legitimate interests as all processing activities are essential for the provision of our service to you.
Where special category of data is processed, we do so Article 9 (2) h – processing is necessary for…the provision of health or social care.
How long do we keep your personal data for?
We process three categories of personal data and retain this data for different periods of time.
Contact information is retained as long as the data subject is a customer of ours. Where the data subject has not used our services recently, and in the absence of a direct data subject request, we hold contact information for a period of 10 years from the last appointment.
Based on the guidance of the College of Optometrists the clinical data we process is held for a period of 10 years.
Payment information is held by us only as long as is necessary to process the payment or to set up the direct debit mandate.
Your rights in relation to personal data
Under the GDPR, you have rights to access and control your personal data.
These rights include:
Access to personal information
Correction and deletion
Withdrawal of consent (if processing data on condition of consent)
Restriction of processing and objection
Lodging a complaint with the Information Commissioner’s Office
You can exercise your rights by emailing our Data Protection Officer on JonathanHallOpticiansDPO@ClinicalDPO.com
If you are unhappy with anything we have done with your data, you have the right to complain to the Information Commissioners Office.
To make a complaint to the Information Commissioners Office use the link below or call their hotline on Tel No.: 0303 123 1113. https://ico.org.uk/concerns
What are Cookies
A cookie is a small file that can be placed on your device that allows us to recognise and remember you. It is sent to your browser and stored on your computer’s hard drive or tablet or mobile device. When you visit our sites, we may collect information from you automatically through cookies or similar technology.
The source of each cookie also varies. Some cookies are owned and created by Hall & Co Eyewear (‘first-party’ cookies), but others are supplied by independent companies (‘third-party’ cookies).
When referring to cookies, this also includes similar online tracking devices such as web beacons and flash cookies that we may use.
Cookies are NOT viruses, any kind of malware, programs or applications. Cookies can’t see the files on your computer.
Keeping you signed in
Understanding how you use our site
We use the following types of cookies:
Essential – cookies let you move around the website and use essential features such as shopping baskets and secure areas. These cookies are used to remember information that you have entered on a web form when you visit different pages in the same session. These cookies will not be used to gather information that could be used for marketing or to remember visitor information outside a single session.
Performance – cookies which measure how often you visit our sites and how you use them. We use this information to get a better sense of how our users engage with us and to improve our site, so that users have a better experience. We also use third-party cookies to help with performance. For example, the Google Analytics cookie gives us information such as your journey between pages (details of how to opt out of it are below). Performance cookie information is aggregated and does not identify individuals
Functionality – cookies that are used to recognise you and remember your preferences or settings when you return to our site, so that we can provide you with a more personalised experience. A mix of first-party and third-party cookies are used. Advertising –cookies are used to deliver adverts that are more relevant to you and your interests, and to reduce advertising that is not relevant. Examples include, remembering a pattern of website behaviour so that adverts can be made more relevant; limiting the number of times that advert is seen in order to reduce fatigue and researching which adverts work best.
Advertising cookies collect information anonymously and it is not linked to you as a person, even if you have logged in to our website.
You can remove any cookies already stored on your computer and control how your web browser deals with cookies by changing your browser settings. However, this may prevent you from using parts of our website.
Many browsers give a range of options for managing cookies, including obtaining consent for every cookie, blocking certain types of cookie and blocking cookies from unrecognised websites. Finally, you can set your browser to block all cookies however you should be aware that many sites will not work as smoothly as you are used to and some basic functionality that is dependent on cookies will not work at all.
The following links go to the relevant help sections for the major web browsers and explain how to manage your cookies:
Windows phone http://www.microsoft.com/windowsphone/en-us/howto/wp7/web/changing-privacy-and-other-browser-settings.aspx
How to contact us?
For all data protection matters or questions relating to how we manage your data, you can contact our Data Protection Officer via these means:
Data Protection Officer: Clinical DPO
Phone Number: 0203 411 2848