BRAND STORY
Kirk & Kirk know what it means to be an outlier
They don’t chase trends. They don’t seek industry approval. They simply make distinctive eyewear for you to express who you really are. For those who challenge the norms, who won’t be constrained, boxed in, or tamed, those who were born to be different.
Jason Kirk grew up surrounded by optics. He runs the business side of Kirk & Kirk, regularly visiting their factory in France for in-person quality checks.
Karen studied design in London, and was working for Saatchi & Saatchi when she turned to optics.
Motivated by their family legacy and a burning desire to bring excitement to optics, Jason and Karen started Kirk & Kirk as a line to innovate and inspire. It was an immediate success, with their frames now sold in 40 countries and are ever-present on the red carpet. Their designs have won awards and plaudits across the profession and the media. Kirk & Kirk represents the legacy of more than a century of history in optics, while keeping an eye on the future and possibilities waiting to be imagined.
At its core, Kirk & Kirk is a business run by a family with optical passion coursing through their veins and integrity and pride in every frame they produce.
BRAND IMAGERY








